Experience:

El Rancho Supermercado Inc./Mexico Foods, LLC Marketing Manager October 2016 - Present

Supermarket Retail Chain based in Garland, TX with stores in DFW, Austin & Odessa, TX

• Manage Marketing for Houston & Austin locations.

• Manage Promotions & Sponsor Activations. (DFW)

• Manage all creative collateral. (DFW)

• Manage all advertising media (Radio/TV/Print – DFW)

• Ad Copy Writing. (DFW)

• Community Relations (Houston/Austin)

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Zurvita – Creative Director                                             

April 2015 – July 2015*

Houston based direct marketing company that manufactures and sells wellness products.

• Managed Art Department with a staff of two designers and was responsible for all marketing projects which included print and digital for product & events promotions.

*Position was terminated due to a corporate change in direction. Reference available.

 

 

Fiesta Mart, Inc. - Advertising Manager 

September 1997 - October 2014

Houston based supermarket chain with 60 locations in Houston, DFW and Austin areas.

•  Management of Advertising Department with a staff of three designers and outside designers, the production of weekly direct mail advertising (strict deadline), which includes design and layout, ad proofing, budgeting and administration.

•   Develop original concepts and creative for radio & television advertising.

•  Provide art direction and creative design for advertising & promotions, in-store graphics or any special corporate needs.

•  Working directly with product buyers and vendors in developing ad campaigns and promotions designed to drive customer traffic.

•  Planning confidential month-to-month advertising agenda, campaigns and special promotions, including vendor co-ops, TPRs, POS, POP and media buy. Fiesta markets very diversely as our stores are located in different demographical areas requiring a specific customer target marketing approach.

•   Advertising with major newspapers and other print media.

•   Working with company sponsored programs and events.

•   Assisting any on and off site promotional events and work with community organizations.

•   Involvement with research marketing, focus groups and community relations.

•   Assisting in presenting sponsorship proposals to vendors for special promotions and store events.

•  Social media and on-line advertising. Company website content, Facebook, Twitter, Wordpress, blogging and other social media.

•   Writing ad copy for various media and various promotional advertising.

 

Gold Lance, Inc. - Art Director                                                               March 1989 - April 1997

Manufacturer of class rings, corporate jewelry and awards, masonic jewelry and mother’s rings sold through national, regional and local retail businesses.

•  Managing the Art and Advertising, which included product design and illustration of Class Rings, Masonic Jewelry and Corporate Awards. Worked with the craftsmen in helping implement any new product designs.

•  Management of two designers with the responsibility of designing and producing any promotional collateral for National, Regional and Local retail accounts. (Zales, Gordons, United Jewelers, etc.)

•   Any copy writing needed for various ad projects.

•   Working with & training sales associates in various cities and providing advertising support.

•   Designing presentations for sales associates.

•   Managing industry trade shows, including design of booth, materials, set-up/tear down, and shipping, etc.

 

Lea Publishing – Art Director                                                             

November 1988 - March 1989

Retail Marketing Agency specializing in shopping malls, private industry and retail.

•  Design and production of retail catalogs.

•  Developing specific advertising for diverse retail clients.

•  Design and Illustration (before computers).

•  Working with printers, press checks, etc.

 

Gayla Industries - Graphic Designer              

March 1985 - September 1988

Manufacturer of kites, latex and Mylar balloons and toys.

•  Design and illustration of kites and mylar balloons.

•  Design and production promotional and sales materials for retail accounts.